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B2BEE
PR reality check: The world is melting, but your PR pitch doesn’t have to get burned
By Patrick McCaully, Vanquisher of Vanilla PR, Pointman News Creation I get it, you’re super excited. Version 5.0 of your “robust solution” has the whole company buzzing. Maybe you’re “reimagining the landscape” of something or “revolutionizing the lives of human beings.” That’s great, but it’s not necessarily news. Consider this: the least number of journalists in history are generating the most media content in history—often for multiple platforms. They REALLY don’t have ti
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